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Marketing – Where Critical Business Thinking and Creativity Go Hand-In-Hand |
Marketing is a broad business discipline that covers a variety of areas from understanding and influencing consumer behaviour to public relations, communications, e-commerce, advertising and more.
Successful marketers understand trends in the marketplace, how people live and how it all relates to the products and services they use. Improving marketplace responsiveness will ultimately decrease costs, increase company success and lead to more satisfied customers.
Marketing also plays an essential role in communicating information - whether it’s informing the public about key issues such as global warming and decreasing energy consumption, to promoting the latest personal entertainment technologies. Successful marketing for any organization – public, private or non-profit - is based on solid research fundamentals and understanding of your target market.
Students who successfully complete Sprott’s Bachelor of Commerce with a concentration in marketing will have developed the critical thinking, quantitative and creative skills required to be effective and responsible marketers.
You can combine marketing with another concentration offered by Sprott, or add a minor (such as psychology, sociology or law) to your degree, giving you even greater career flexibility!
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Click here to see the list of required courses for the Marketing Program. |
Students also have the option of studying abroad for up to one year at one of Carleton University’s 84 partner institutions located in 29 countries around the world.
Did you know…
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Companies are projected to spend more than $1.33 billion on online advertising in Canada in 2007, a 32 per cent increase over 2006?
Source: Interactive Advertising Bureau of Canada -
Salaries for marketing professionals are above average, and the rate of wage growth is almost three times higher than the average?
Source: Service Canada -
Because the purpose of business is to create a customer, the business enterprise has two--and only two--basic functions: marketing and innovation? Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.
Source: P. Drucker, The Practice of Management
